Who takes Food Supplements and Why?
Results of a major new study* reveal the consumer trends in the food supplements sector
Food Supplements Europe commissioned IPSOS to conduct a survey exploring how and why EU consumers are using food supplements. Its researchers interviewed more than 13,200 adults in 14 EU countries:
Belgium, Czech Republic, Cyprus, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Romania, Slovenia, Spain and Sweden.
* Between 17 March and 1 April 2022
A significant majority of EU consumers have used food supplements
88% OF RESPONDENTS
said they had used supplements at some point in their lives
93% OF THIS GROUP
had done so in the previous 12 months
The vast majority of people who take food supplements read the labels
85% of respondents agreed that they
FOLLOW THE INSTRUCTIONS FOR USE PROVIDED ON-PACK
82% said they look at the label to
FIND THE RECOMMENDED DOSE AND FREQUENCY OF USAGE
Consumer trust in food supplements is high
72% of people surveyed said
THEY WERE CONFIDENT IN THE SAFETY AND QUALITY OF SUPPLEMENTS
Only 6% of respondents
ACTIVELY DISAGREED WITH THIS STATEMENT
What steps should I take before using a food supplement?
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Vitamin D (46%)
-
Vitamin C (36%)
-
Magnesium (33%)
-
Multivitamin/mineral (29%)
-
Omega 3/fish oil (19%)
What steps should I take before using a food supplement?
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Maintain overall health (52%)
-
Maintain immune system (45%)
-
Energy (29%)
-
Gut/digestive health (17%)
-
Skin, hair and nail health (17%)
-
Heart health/blood pressure (14%)